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December 2020, by Laura Tavernier
3 min. read

Vanity Boum: How they increased their website performance with Artifakt

Vanity Boum was created in 2015 by Adélaïde Enlart. She creates lamps with artisans from all over the world. They combine fine glass with vintage globes to create unique art pieces. Most of Vanity Boum’s business is happening online through their e-commerce. Website performance is crucial for their brand development and guarantees their customers a seamless experience. Adélaïde, founder of Vanity Boum and Joachim, CTO of Akrolab, Vanity Boum’s web agency talks about their experience launching their e-commerce website.

Before the project

“Our main issue was our website performance: page loading time was slow due to a higher traffic than what we expected. It was clear that our infrastructure wasn’t adapted and auto-scaling wasn’t optimized even though we tested different peaks in traffic.” explain Joachim. 

Developed originally on Shopify, another challenge was to migrate Vanity Boum website to WooCommerce. “We were facing technical difficulties, especially for adding to cart.” describes Joachim.

“Before using the services of Akrolab, previous sales didn’t give an optimized customer experience. The website was sluggish, sometimes wouldn’t work at all. Servers went down, we had to postpone the sale. What is certain is that our revenue was impacted so was our brand. It hit me hard and I was pretty worried” tells Adélaïde.

Joachim, who was already working with Artifakt on another project, advised Adélaïde to assign the deployment, management and hosting of her ecommerce website to Artifakt.

The project

Artifakt delivered the Cloud infrastructure and the Cloud environments in 3 weeks.

“Communication was flowing between us and Artifakt. The tool really helps, it streamlines collaboration between us but also within the different developers that work on the website. Even though we’re not total newbies on the topic, Artifakt brings their expertise for the set up. Load balancer, several fixed servers, auto-scaling, cache Redis… We have everything we need now to ensure technically Vanity Boum’s next sales.” explain Joachim.

“I didn’t want to have the same experience as before. My only goal was to offer a seamless experience to my clients. Really build back the trust without any worry. My relationship with the Artifakt team was really positive. The commercial engineer really took the time to listen to my fear and offered a solution matching our needs and budget. The Customer Success Manager was also very reassuring, even when the deal was done. It was a very human approach to business.” explains Adélaïde.

Deploying to the Cloud without any downtime

“Clearly, everything went smoothly. No loading time, no downtime. The console shows really good website performance. Since we outsourced the project, we had zero problem with the hosting. And this isn’t the only benefit. Artifakt is a tool before anything else aimed for developers. Even though I still don’t use it to its full potential, it already helps me daily on my web projects:

  • Simplifies and standardizes code deployment
  • Centralizes all logs (production, preprod, test) on one interface – this really limits errors and bugs
  • Deploys in 3 clicks
  • Simplifies billing

People are asking why not go directly to AWS or other Cloud providers. We did it in the past. But what seemed simple, ended up very time consuming and needed advanced Cloud expertise. I think we should leave this part of the job to experts. My developer team wants to focus on the coding and creation part. Artifakt allows us to deploy faster and several times a day if needed. And we don’t have to worry about infrastructures and their performance.” describes Joachim.

First sales boosted by great website performance

“I didn’t experience this last sale the same way as last time. Even if the day before I was anxious, Maxime, our Customer Success Manager at Artifakt reassured me. He made different loading stress tests live with me so I could see by myself that my new website would be perfect for my clients. D-day went really well. We received a lot of positive feedback on our website performance, our user experience was way better. We had to gain back the trust of our customers and I think we started doing just that. We hadn’t included Artifakt in our yearly budget plan, but when I saw how easy-going it was and the results, I’m glad we did. I was skeptical on the subject, even if I totally trust Joachim. I’m happy I decided to trust him once more” adds Adélaïde.

Why would you recommend Artifakt?

Adélaïde : “Managing a web project, its hosting, infrastructure configuration… it’s a full on job, we need to leave this to specialists instead of wasting time, energy and skills that could be put elsewhere. For all these reasons, I recommend ecommerce owners to get Artifakt’s help. As they’re not only Cloud experts but also experts on ecommerce platforms (Magento, Drupal, Woocommerce, Akeneo, etc…), it’s just the perfect combo for our industry. I’m no longer asking myself if my website will hold on.

Joachim : “On top of increasing the website performance, we see the added value for Agencies and developers. Artifakt is a tool that helps dev on a daily basis. Artifakt automates a huge chunk of daily tasks, streamlined teamwork and most of all, we don’t need to spend hours and days on infrastructures. Performance is there. Artifakt gives us autonomy to deploy and peace of mind regarding cloud infrastructure, everything is taken care of. I will advise other clients to use Artifakt in their Cloud deployment and web app management workflow.”

Laura Tavernier
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